K I M   H U R L E Y

Ferrari was a proud corporate sponsor of Save the Children, but they wanted to do even more to help. We came up with a video series designed to keep kids' attention by showcasing jaw-dropping cars and behind-the-scenes glimpses of Ferrari careers. 

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The series of six videos were shown in classrooms to help promote STEM activities as well as gender equality. (YUP! Girls can be race car drivers, too!) 

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Video concepts and script writing, photoshoot and videoshoot creative direction.