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Eglantyne Jebb
MODERNIZING A LEGEND
Meet Eglantyne Jebb, founder of Save the Children. She was a badass. (No, really.) She was out there in Trafalgar Square, pissed off because children were dying during WWII. She yelled and handed out leaflets, and ended up getting her bad self arrested.
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Fast forward to today. All we had were sleepy, sepia photos of Eglantyne. They didn't capture her fire, her passion. So we commissioned an artist to recreate her likeness, and we recreated her voice. Bold. Unapologetic. Authentic. And then, like her, we started shouting from the rooftops.
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Print ad for Time Magazine's Women of the Year edition. Web landing pages. Emails.
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